Complexity is a terrible thing. It destroys initiative, keeps you running around in circles, and brings your progress to a screeching halt. So why does everyone seem to love it … Read more
You may never be a hotshot marketing ninja Bazillionaire. You may never have your name in lights and be adored by millions. You probably won’t change the whole world. And … Read more
The difference you can count on… Channel 2. I’m not a big fan of branding. At least not the way all the wannabe gu-roos and “me too!” marketers talk about … Read more
