Complexity is a terrible thing.
It destroys initiative, keeps you running around in circles, and brings your progress to a screeching halt.
So why does everyone seem to love it so much? It’s not because they like complications. Maybe it’s because all the shiny new bells and whistles make it seem like they’re getting more for their money.
I know I’ve fallen into that trap before.
As a matter of fact, I seem to stay mired in it.
I like the best, and I’m willing to pay for it. Most of the time, I end up with far more power and doodads than I’ll ever make effective use of.
That’s OK when you’re buying something for yourself. When it comes to business, it’s a sure-fire recipe for disaster.
You have to operate from a completely different paradigm when you’re an entrepreneur.
You simply can’t afford to pay for stuff that doesn’t bring in more money than it costs.
If you do that often enough, you’ll go broke and have to start all over again.
I know.
I’ve seen me do it.
What you want are things that get the job done for the least amount of money and effort.
After all, you don’t buy a chainsaw when a hedge clipper will do.
Isn’t it about time you made your marketing easy?
