Branding Gone Wild

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The difference you can count on… Channel 2. I’m not a big fan of branding. At least not the way all the wannabe gu-roos and “me too!” marketers talk about

What Does the Gas Pedal Do?

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I read a story way back from an author named Leland Gregory about an authority thought the driver of an armored truck in Edmonton, Alberta was trying to signal them

Why I Do It Every Day

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If you want to do something every day, do it every day. Sounds simple enough, and most people would agree with it. Why do you ignore this simple strategy? You