The difference you can count on… Channel 2.
I’m not a big fan of branding.
At least not the way all the wannabe gu-roos and “me too!” marketers talk about it.
But it is true that when someone is thinking about the particular product or service you’re promoting, you want them to remember you.
For me, it’s easy, simple, and bottom line.
Everything I do falls into those categories, or I want nothing to do with them.
For you, it’s probably something different, which is cool.
Different makes the world go ’round.
The reason I’m thinking about this today is because Rockit (my girl, muse, and all-around cool chick) said it in the kitchen.
I don’t recall what exactly she was referring to, but she said: “The difference you can count on”. Then, without thinking, she added “Channel 2”.
Now that is some good branding.
She hasn’t watched the Channel 2 news from wherever in years, but the tagline stuck with her all this time.
That’s what you want your branding to do.
Whatever it is, you want your unique selling point to stick in your customer’s memories like molasses to the roof of a dog’s mouth.
How do you make that happen?
Repetition.
Putting out your message consistently on a daily basis.
Making sure people can find you easily wherever they are.
Hammering out the same concepts you stand for over and over.
It’s easy when you’ve got your Online Marketing Command Center set up.
Just log in every day, do your thing, and share it all over the place.
