Branding Gone Wild

Branding Gone Wild

The difference you can count on... Channel 2. I'm not a big fan of branding. At least not the way all the wannabe gu-roos and "me too!" marketers talk about it. But it is true that when someone is thinking about the particular product or service you're promoting, you want them to remember you. For ... Read more
How To Avoid The “Back-Alley” Schemes

How To Avoid The “Back-Alley” Schemes

Every day, you see another new "get rich quick" scheme popping up in your Facebook news feed. Maybe it's some new cryptocurrency no one's ever heard of. Or a sketchy-looking program where people get paid to click on ads. Or a claim that you'll "make your first commission in the next 62 minutes, guaranteed!" I ... Read more
Older is Better

Older is Better

Bark At The Moon That doesn’t have anything to do with this email, it’s just what I’ve got playing on Pandora right now :) Formatting problems are a drag. What I’ve found is that if I go back over everything slowly, and save before I save and exit, things tend to turn out OK. Something ... Read more