Venture Boldly
Especially if they’re stuck on the side of the road in the middle of the night. Seriously. Doesn’t matter if he’s a bit dirty or his ball cap has grease on it. When that service vehicle shows up, people are relieved. They don’t question anything. I know this because I drove a tow for a … Read more
Meet Carol. Every Thursday, Carol likes to broil fish for dinner. At least she did before “the incident”. It happened a few weeks ago. As usual, Carol was out shopping for dinner and she picked up some fish. When she got home she put it in the fridge and finished doing her laundry. The trouble … Read more
The difference you can count on… Channel 2. I’m not a big fan of branding. At least not the way all the wannabe gu-roos and “me too!” marketers talk about it. But it is true that when someone is thinking about the particular product or service you’re promoting, you want them to remember you. For … Read more
