There Is No Way It’s Ever Gonna Work

My buddy Dave is a Vietnam vet.

He loves telling all kinds of crazy stories.

Here’s one that stuck with me most:

There was an APC (armored personnel carrier) that had slid off the road and into a ditch. It was stuck. It seemed like we’re going to be there forever. Now we had to wait for the rescue vehicle to come and pull us out.

But the commander had a different plan. He wanted us to push it out. I told him it couldn’t be done. APC weighed in at about 12 tons. There’s no way this is going to work.

Meanwhile, the commander yells out to everyone to put a shoulder to the APC and push.

In about 4 seconds, we pushed the APC back onto the road.

Crazy, huh?

What does it have to do with marketing?

Everything, my droogling!

How the heck did that happen?

Anytime someone tells me something won’t work – I’ll do anything to prove them wrong.

Just like my friends and family told me I could never work from home.

I used this to prove them wrong.