Especially if they’re stuck on the side of the road in the middle of the night.
Doesn’t matter if he’s a bit dirty or his ball cap has grease on it.
When that service vehicle shows up, people are relieved.
They don’t question anything.
I know this because I drove a tow for a while way back in 2002.
As a matter of fact, I was a recovery specialist when I was in the Army.
Oh man, seems like ancient history.
But the idea is still true today.
When I showed up, all the guy with the broke vehicle wanted to know is what he could do to help me get him out of there.
Especially if he had a family.
Few things are more of a drag than being stuck on the side of the road in the middle of nowhere with a bunch of other people who don’t want to be there either.
That’s why as a general rule people were very glad to see me.
If only things were that easy online.
The tragedy is that most people (when they decide to start marketing online) have a tendency to cling to the first thing they see.
Whoever or whatever it is, they tend to take these things as truth.
Which is sometimes not the case.
Or they get married to a process, a tool or a method because ‘this is what works’.
Anyway, one of the hardest things to do online is to get people to trust what you have to say.
How do you do that?
Ya just gotta be open and honest all the time.
Same as anywhere else.
People can smell bullshit a mile away and they have no fear of the delete button.
Or back button or anything else that will take them away from the smell instantly.
Do yourself and your followers a favor.
Give ’em the straight dope the way you see it.
This will cause some to hate you and run their mouths about you and your stuff.
You’ll never get everyone on your side and life would be very boring if everyone agreed all the time.
Just put yourself out there.
Log into your Online Marketing Command Center and let the world know what you have to say.
Don’t have yours set up yet?
There are people out there who want to hear your message.
Don’t keep them waiting.