Ignore the Opinions of the Multitude

Know thyself. Some very good advice. I looked it up for accuracy because I believe it's very important for anyone who wants to make the most of their time on this hunk of rock we call Earth. Here's what Wikipedia says: The maxim, or aphorism, "know thyself" has had a variety of meanings attributed to ... Read more

Something You Should Know

When you're a marketer, there's lots of things you should know. Here's one of 'em... I heard this one from a top producer a long time ago and I don't recall who said it. It goes like this... "Amateurs focus on the front end. Pros focus on the back end." Translation: If you want to ... Read more

Online Marketing, Compounding and the Thug

I was talking to the Thug today. The Internet Thug (Thug for short) is Rockit's daughter. I told her I would like to talk to her for 15 minutes. You see, the Thug is 17 years old, and I have to approach her in a specific way to have the best chance of being heard. ... Read more