Marketers Who Make No Sense
Posted inMarketing Online

Marketers Who Make No Sense

These guys just don’t make no sense. For whatever reason, they seem unwilling or unable to move ahead. You might be one of ‘em. If you’ve been on this list for any length of time, you know I focus on one thing. Rarely do I deviate, because I like things to be simple. Easy too. ... Read more
Gary V. Can’t Drive A Truck
Posted inMarketing Online

Gary V. Can’t Drive A Truck

You may never be a hotshot marketing ninja Bazillionaire. You may never have your name in lights and be adored by millions. You probably won't change the whole world. And that's OK. Because Gary V can't drive a truck. I remember one time I was talking to an acquaintance on the job at a place ... Read more
Branding Gone Wild
Posted inMarketing Online

Branding Gone Wild

The difference you can count on... Channel 2. I'm not a big fan of branding. At least not the way all the wannabe gu-roos and "me too!" marketers talk about it. But it is true that when someone is thinking about the particular product or service you're promoting, you want them to remember you. For ... Read more