Carol’s Startling Discovery
Posted inMarketing Online

Carol’s Startling Discovery

Meet Carol. Every Thursday, Carol likes to broil fish for dinner. At least she did before “the incident”. It happened a few weeks ago. As usual, Carol was out shopping for dinner and she picked up some fish. When she got home she put it in the fridge and finished doing her laundry. The trouble ... Read more
Branding Gone Wild
Posted inMarketing Online

Branding Gone Wild

The difference you can count on... Channel 2. I'm not a big fan of branding. At least not the way all the wannabe gu-roos and "me too!" marketers talk about it. But it is true that when someone is thinking about the particular product or service you're promoting, you want them to remember you. For ... Read more
What Does the Gas Pedal Do?
Posted inMarketing Online

What Does the Gas Pedal Do?

I read a story way back from an author named Leland Gregory about an authority thought the driver of an armored truck in Edmonton, Alberta was trying to signal them for help by repeatedly opening and closing the truck’s door. Calling for a backup, the original officer and five other patrol cars pulled the armored ... Read more