Gary V. Can’t Drive A Truck

You may never be a hotshot marketing ninja Bazillionaire. You may never have your name in lights and be adored by millions. You probably won’t change the whole world. And that’s OK. Because Gary V can’t drive a truck. I remember one time I was talking to an acquaintance on the job at a place … Read more

Branding Gone Wild

The difference you can count on… Channel 2. I’m not a big fan of branding. At least not the way all the wannabe gu-roos and “me too!” marketers talk about it. But it is true that when someone is thinking about the particular product or service you’re promoting, you want them to remember you. For … Read more